The last word on your listing should be yours

Two out of three bad reviews never get an answer. Starlie reads every review your shop gets, writes your reply the day it lands, and holds it until you say send.

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$29 a month per location, after fourteen free days. No card to start.

Every listing you connect, in one inbox

Google, Yelp, Trustpilot, Facebook and Tripadvisor arrive in the same place, each with its reply already written and waiting on it. Google is the one Starlie can post to for you; the rest do not let any software reply on your behalf, so there the button copies the reply for you to paste, and the card says so rather than pretending. When a connection breaks Starlie tells you, instead of quietly showing you an empty screen.

Your reviews, this morning

Two new reviews since yesterday. One of them needs you today.

A custom order failed on the day it was for. Call them today rather than replying online first.

Nina R.

Yelp · Last night

Ordered a cake for my daughter and picked it up Saturday morning. It was not ready when they said and we waited twenty minutes past the time with two kids in the car. The name was spelled wrong on the top. It tasted good, but that is not what I paid for.

No reply yet

Marcus T.

Google · Yesterday

Best croissants I have found anywhere near here, and they are still warm if you get in before nine. Ruth behind the counter has remembered my order since the second time I came in.

Starlie wrote

Thanks for this, Marcus. You named the Croissant, which is exactly the sort of thing I want to know. Good to see Ruth noticed by name. Thanks again for taking the time. — Kate

Reply ready for you

Nobody is answering, and your customers notice

Four numbers, each from a named study, and each one is the reason the next section exists.

68%

of negative reviews never get a reply

The complaint sits at the top of your listing, and under it there is nothing. Everybody deciding where to go tonight reads the complaint and your silence together.

Wiser Review, Google review statistics

2.7

days is how long a business takes to answer, on average

A review that lands on Sunday night is still unanswered on Wednesday. Starlie has the reply written before you have finished service, and it waits for you.

Wiser Review, Google review statistics

63%

of customers expect an answer within a week

Not an answer eventually. Within the week they left it, which is the week they are still telling people about you.

BrightLocal Local Consumer Review Survey 2025, n=1,026

74%

of customers check two or more review sites

Answering well on Google and nowhere else is answering well where a quarter of them are not looking. Starlie puts every listing you connect in one inbox.

BrightLocal Local Consumer Review Survey 2025, n=1,026

Replying is the smallest thing on this page

It is the part with a study behind it, so it goes first. The two under it are bigger, and they are the reason owners keep Starlie past the first month.

01 · The part with a study behind it

Answering every review pays for itself several times over

Businesses that started replying gained 0.12 stars, and 12% more reviews along with it — causal, not a correlation, and the mechanism is which customers bother to write once they can see the owner is reading. For an independent, a star is worth 5–9% of revenue.

Multiply those and you get 0.6–1.1% of revenue: six to eleven thousand dollars a year on a shop turning over a million, against $348 for Starlie. It is the smallest number on this page and it already ends the argument about the price.

Proserpio & Zervas, Marketing Science 2017 (TripAdvisor hotels); Luca, Harvard Business School (Yelp, Seattle restaurants).

$6k–11k

a year on a $1m shop, from the replies alone

02 · The part that costs you quietly

A rating does not collapse. It slides, and nobody is reading for it

A shop sitting at 4.5 across 150 reviews shows 4.3 after nine one-star reviews. At six reviews a month that is a year and a half with no bad week in it — no night anyone would remember, no moment where somebody decided to look. Work the sum yourself: it is 150 × 4.5, plus nine, over 159.

The reason is in the reviews and it is always the same shape: the wait, the new cook, the parking, one person at a time. One person is nothing. The fourth is a pattern, and nobody sits down and reads a hundred and fifty reviews looking for the fourth. Starlie counts what customers name, week against week, and says the wait came up four times this week and twice last — while it is still four people and still worth fixing.

Arithmetic, on the ~150 lifetime reviews an average independent carries.

4.5 → 4.3

nine one-star reviews, eighteen months, no bad week

03 · The part that costs you all at once

Somebody says they got ill, and you find out within the hour

Not on Thursday when you next open the app, and not from a regular forwarding it to you. Starlie texts your phone the same night with what was said and what to do first — check what they ordered and when they came in, find out who else was served it, answer privately today, and do not discuss it in a public reply.

This is the one that has no expected value on it, because it is not an average. It is the review that brings an inspection, or the one that is still the top result on your listing in two years. Everything else waits until morning: three interruptions a week at most, none before seven or after ten.

What the product does. Illness, an allergy, a burn, a car back unsafe — each trade has its own list, and Starlie knows yours.

Within the hour

and nothing else is allowed to interrupt you

And the limits, kept with the numbers. The 5–9% is Seattle restaurants on Yelp between 2003 and 2009, it was zero for chain-affiliated businesses, and your shop is not that dataset. We are not going to multiply it out and call the answer your revenue. It is a floor with a study under it. What the drift and the bad night are worth depends on what your reviews actually say, and nobody can tell you that until somebody has read them.

It reads the sentence, not the stars

A five-star review that says the soup was too salty is a five-star review that says the soup was too salty. Starlie reads every sentence, knows what your shop is made of, and tells you which thing was praised and which thing let somebody down — by name, with the customer’s own words under it.

Starlie reads the sentence, not the stars

Priya N.

Google · Saturday

Lovely little place, we will be back. The pad thai was the best I have had in this city. The tom yum goong was way too salty though, we left most of it.

No reply yet

and still one thing to fix

PraisedPad Thai
Complained aboutTom Yum Goong

It writes the reply, and you send it

Written in your voice about this review only, using what this customer actually named. Before you are allowed to approve it, Starlie reads it back against seven rules plus the ones your trade adds — no admitting fault in public, no offering money, no arguing, no repeating something private, no naming your staff. When one trips, the reply is held and you are told in one plain sentence what the problem is. A happy review can go up on its own once you allow it, on the listings that let software reply at all. An unhappy one always waits for you.

Every reply is read before it goes out

Gary L.

Google · Tuesday

Charged me for two coffees I never ordered and the girl on the till argued with me about it in front of a queue. Never coming back.

Starlie wrote

Thank you for telling me, Gary. That was our mistake and we will refund you in full. Ask for me by name if you come in. — Kate

This reply admits a specific mistake in public. Say that to the customer directly, not underneath their review.

Starlie stopped this one

Seven rules read the reply back before you can approve it, plus the ones your trade adds. One that admits fault, offers money, argues, threatens, repeats something private, names a member of staff or carries an emoji is held, and you are told why in a sentence you can act on.

It tells you what people keep saying

One person mentioning the wait is a review. Four people mentioning it is the thing to fix on Tuesday. Starlie counts what customers name, week against week, and only calls it a theme once two people have said it in the same week. Every line is a finished sentence with a real number in it — nothing is scored out of ten, and a quiet week is allowed to be a quiet week.

What people keep saying

Waiting too long
Four people mentioned the wait this week, up from one last week.
Ready when promised
Two people mentioned an order being ready on time this week. Nobody did last week.
How you were treated
Nobody mentioned the welcome this week. Three people did last week.

Two people have to say a thing in one week before Starlie calls it a theme. One person saying it is a review, and you should read it yourself.

It wakes you for one thing, and nothing else

Somebody says they got ill, or that they were burned, or that a car came back unsafe. That one is a text to your phone tonight, with what happened and what to do first. Everything else waits until morning: three interruptions a week at most, none before seven or after ten, because an owner who is interrupted for everything learns to ignore everything.

What reaches your phone

Someone says they were made ill. Call them today, before anything goes up in public.

Three interruptions a week at most about things that can wait, and nothing during your quiet hours. Something that needs you tonight comes through whatever the hour, because that is what tonight means.

It hands you Monday in one page

What to do this week, what people said, and what moved since last week — short enough to read standing up, and honest enough to say when there is nothing to report. Under it, every customer who thanked one of your team by name, with the sentence they wrote, which is the part most owners forward to the group chat before they have finished their coffee.

Your week, on a Monday morning

Eleven new reviews this week.

What to do

One reply is held for you to read: this reply promises money in public.
Three drafted replies are waiting for you to approve.
One review has been waiting more than three days for an answer.

What people said

Four people mentioned the wait this week, up from one last week.
Two people mentioned an order being ready on time this week. Nobody did last week.

Wins

Six five-star reviews this week.
Ruth got a shoutout from Marcus.

A quiet week says it was a quiet week. Starlie will not pad it out with something that sounds like insight.

Named by a customer

Ruth got a shoutout from Marcus.

“Ruth behind the counter has remembered my order since the second time I came in.”

Praise that names somebody is kept and shown to you. A complaint that names somebody is counted as a complaint and their name is not stored with it.

Starlie learns what your shop is made of

Starlie reads every review whatever you sell, and everyone gets the same inbox, the same replies, the same themes and the same alerts. What changes is what it pulls out of the sentences, and what it will wake you for.

What Starlie will never do

Your reviews are your reputation and you are handing them to a piece of software. These are the lines. They are not settings, so there is nothing to turn off.

Never writes a review
Every review on your page was left by a customer. Starlie only ever writes the reply underneath, and only with your say-so.
Never asks your customers for stars
No links sent only to the people who looked happy, no asking for a number. That gets listings suspended, and it is not how a review is earned.
Never hides a bad review
Starlie cannot take a review down and would not want to. It helps you answer it today instead of next week.
Never keeps a file on your staff
Praise that names somebody is kept and shown to you. A complaint that names somebody is counted as a complaint about how a customer was treated, and the name is not stored with it.
Never invents a number
If four people mentioned the wait, Starlie says four people mentioned the wait. It will not turn four opinions into a score out of ten.
Never charges you for reading
One price for the whole product, per location. Nothing per review, nothing per person at your shop, and no version that holds the useful part back.

Let Starlie read the reviews you already have

Connect one listing and Starlie reads back through it, so before you decide anything you can see what your customers have been saying about you all along — which dishes, which people, which week it started.